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Videos

The client experience

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Janet Ziffer
June 15, 2014
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Citation

Ziffer, J. (2014a, June 15). The client experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-client-experience


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research